growth strategist & digital journalist

Work Experience

Quartz, New York, NY

October 2015 – Present

Growth Editor (starting in August 2016)

  • Develops and implements SEO strategy for Qz.com through research, education, and data-based assessment
  • Pitches story ideas and works with editors to assign articles based on SEO research and social potential
  • Creates and carries out growth plan for all special projects
  • Works with team of editors to develop homepage strategy
  • Manages team of deputy editors on maintaining network of 40+ editorial partnerships worldwide
  • Conceives and designs new projects to increase site growth using elements of social, product, and editorial divisions, and tests with data
  • Oversees republication efforts and works with deputy editors to maintain Quartz brand
  • Works with reporters and editors to increase site’s growth potential through social optimization

Deputy Growth Editor (October 2015 – August 2016)

  • Maintains existing social partners and develops new relationships as part of editorial growth strategy
  • Identifies, edits, and manages smart and creative content for republication from around the world
  • Works with reporters and editors to increase site’s growth potential through social optimization

The Brooklyn Quarterly, Brooklyn, NY
November 2013 – Present

Editor-at-Large, Visual Media

  • Produces magazine visuals for quarterly issues and coordinates weekly visual post for blog
  • Covered events for the blog and magazine with writing, photography and video production

Facebook/ProUnlimited, New York, NY
February 2015 – October 2015

News Curator, Full-time Contractor

  • Worked on Trending vertical and Paper app content
  • Wrote on breaking news, crime, celebrity, politics, economics, arts and sports for US, UK, India, Australia and Canada audiences; including coverage of NHL and NBA Playoffs, UK Elections and seasonal Awards shows
  • Edited and fact-checked in real-time to maintain high quality, quick and accurate copy at any hour of the day
  • Curated relevant social media content for daily headlines, sports, business and technology sections

Matter/Medium, New York, NY
May 2014 – December 2014

Newsletter Editor/Writer, User Engagement Consultant, Editorial Intern

  • Developed and implemented an engagement plan through testing and research in partnership with the team of editors
  • Managed–sometimes writing, interviewing, and sometimes coordinating content–for weekly newsletter
  • Pitched and wrote stories, conducted interviews, research upcoming stories, fact-checked and copy-edited articles for publication

Public Books, New York, NY
February 2014 – May 2014

Editorial Intern

  • Fact check, copy edit, proof read reviews for publication
  • Develop visuals for each review and multimedia pieces for website; assist in multimedia grant development

CNA Analysis & Solutions, Alexandria, VA
July 2012 – May 2013

Communications and Research Specialist/Editor, Education division

  • Editor of the external newsletter, The Education Wire
  • Developed and implemented redesign plan for research lab website
  • Wrote and designed layout for website, press releases, newsletters, and brochures
  • Reviewed/edited all communications materials, proposals, and research reports
  • Photographed events and staff members, and organized stock photos for use in all dissemination materials

The Chanticleer (Duke University Student Yearbook), Duke University, Durham, NC
August 2008- July 2012

Editor-in-Chief ‘11-‘12, Managing Editor ‘10-‘11, Academics Editor ‘09-‘10, Sports Editor ‘08-‘09

  • Coordinated and designed the publication of a 300-plus page photography-based book
  • Applied for and managed $125,000 budget
  • Managed and edited a staff of over twenty photographers and designers
  • Photographed sports, concerts, and student activities

Duke Magazine, Duke University, Durham, NC
August 2011 – May 2012

Editorial Intern, Duke University Alumni Magazine

  • Conducted research for ideas and feature articles
  • Wrote for Gazette and Class Notes section
  • Worked with editors and writers to redevelop magazine departments and sections

The Art and Culture of Language (thesis work)
January 2012 – May 2012

Author and Producer

  • Produced video, photography and audio segments with graphics for 70-page multimedia iBook
  • Conducted 18 interviews in multiple languages
  • Wrote, shot, edited and designed all elements

Otra Parte, Buenos Aires, Argentina
March 2010-July 2010

Intern, Independent Spanish Literary Arts Magazine

  • Investigated methods to expand reach to North America
  • Participated in planning issues of the magazine

Education

New York University, New York, NY
Graduation December 2014

Master of Arts; Concentration: Studio 20 (GPA: 3.9)

  • Thesis: A Journalist’s Guide to Customized, Site-specific Engagement Strategies
  • Relevant Classes: Digital Thinking, Writing and Reporting, Journalistic Innovation, Multimedia Training

Duke University, Durham, NC
Graduation May 2012

Bachelor of Arts: English, Visual and Media Studies, Cum Laude (GPA: 3.8)

  • Relevant Classes: Magazine Journalism, Interactive Graphics, Photography in Context, Making Media, Digital Writing
  • Study Abroad: Buenos Aires, Argentina; Oxford, England; and Sydney, Australia

Skills

Web/Computer:WordPress, HTML/CSS, basic JavaScript, Adobe InDesign/Illustrator, MS Word/PPT
Photography/Video: Adobe Photoshop, Adobe Premiere, Adobe Audition, Digital SLR (photo/video)
Language: Spanish (proficient), French (basic)


Please click here to view a PDF of my resume.